Caledon Day is a new special event planned for Oct. 4. According to a press release, it will "celebrate the diversity of the community." Reynolds' logo focusses on Caledon's combination of "urban style" and beautiful landscapes. The designer, who lives in Caledon Village, says she values the region's people and its natural beauty.

The artist recently began a freelance career in design. "I just graduated from Humber College," she says of the one-year certificate program she completed; the immigrant from Japan previously worked in marketing in Tokyo. She heard about the contest from a friend and, while there was no financial reward for winning, she was interested in trying anything related to logos or branding "because I was just starting out." She also says she wanted to do something for the community.

The designer did some research on Caledon before she even began working up a visual concept. Her research included learning about the region's history, as well as taking in pictures of Caledon's landscapes. She started sketching, then turned drawings into a logo using Adobe Illustrator, a graphic design computer program.

When she found out she'd won the contest, "I was really surprised."

Reynolds has been told that her design, which features a road passing through a rural landscape en route to an urban centre, will be used widely in support of the October event.

The designer works part-time in The Orangeville Banner's production department.